Why a Strong Website Matters for Funeral Homes

October 27, 2022

Do you remember back in the early 1990s when the first website was published? Since then, websites have become the norm for businesses across the globe in every industry. But these days, it is not enough just to have a website. If you never update it, if it doesn’t reflect your reputation in this industry, if it doesn’t tell a compelling story about your business…it probably isn’t serving a strong purpose for your funeral home.

A strong website will serve as the foundation of your marketing strategy—here are a few reasons why this is important.

  • Your website conveys trust. Family referrals may be a big part of your business, but as you work to attract new clients, a credible online presence is key. Your website should convey your professionalism, reputation, and experience, and show families—and prospective employees—that you are a trustworthy business and employer.

  • Your website improves your online visibility. If you are an established and well-known funeral home in your neighborhood, you may feel your digital presence matters little when it comes to bringing in new clients. However, keep in mind that in some cases, adult children or other family members who live out of town are searching online for funeral service providers in your area. If you do not have a strong digital presence, they will end up at a competitor.

  • Your website is a recruiting tool. As funeral homes around the country face staffing concerns, your website can attract prospective employees to your business. Make sure your website is current, attractive, easy to navigate, and puts the mission and vision of your funeral home front and center. You can also create job-specific landing pages that describe a position, feature testimonials from current employees, and streamline the application process using a short form that is simple and quick to complete.

  • Your website can showcase your resources. You’ve put a lot of heart, time, and effort into creating resources for grieving families. Now those resources can be featured on your website and available for download from anyone who may find your funeral home’s website online. This can extend your reach as well as position you as an expert in the industry.

Ultimately, your funeral home’s website should make it as simple as possible for families to find the information they need to make a decision about using your services. Perhaps the coming new year is a good time to review your current website and determine whether it is time for an update.

Remember that NMS is here to assist with your mortuary shipping needs throughout the upcoming holiday season. Please reach out at any time.

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